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The Basics of Social Media & Recruiting

by Laura Flynn

Technology, and the increased use of social media, more so today then ever before, is changing the way we communicate with each other and impacting every aspect of the world – from how we do business, to how we follow sports and, yes, it’s even changed the face of college recruiting.

From Facebook and Twitter, to YouTube and Foursquare, the high school athlete is more accessible and transparent then ever before. There are several advantages to using social media as a potential recruit, but there are also several things about this growing technology one must watch out for.

Let’s talk about some of the positives…

First and foremost, social media is a great way for an athlete to connect – with other athletes, with college coaches and recruiters, and with fans. It’s also a great way to showcase your skills and promote yourself.

  • Upload your gameday footage and highlight reels to YouTube (and obviously put them on your beRecruited profile as well!).

  • Share links from articles about your team on your Facebook and Twitter accounts.

  • Do you like to write? Start a blog and write about your playing experience both in-season and off. (Please note: If you decide to go this route, take it seriously!

  • Make sure to proofread and have someone look over your work. Spelling counts!)

  • Most importantly, use social media as a tool to gather as much information about the programs, coaches and schools you’re thinking about selecting.

Now, some of the risks…
Just as you use social media to gather information about your potential program (or your favorite celebrity), college recruiters are doing the same about YOU. You are a potential investment for them, so you better believe they are going to do their research. And yes, one tweet, or one inappropriate picture on Facebook, could mean the difference between you getting that last scholarship spot, or Joe Smith from New Jersey.

Remember, what you put on Facebook, Twitter or YouTube is a direct reflection of YOU. The way you dress, the language you use, and the attitude you project all reflect your character to a college recruiter.

Some tips:

  • Don’t accept anyone on Facebook you don’t know, or don’t trust.

  • Don’t put any status updates that have curse words or foul language.

  • Don’t allow friends to tag pictures of you without your approval first.

  • Think before you tweet. (If it's something that would upset your mother, it's probably going to upset your potential school/program/coach.)

  • This goes without saying, but don’t “check in” to your local bar at 1am. Bragging about illegal activity will most certainly cost you a scholarship!

Be sure to check back to the BeRecruited blog, as I will continue to weigh in on social media and its impact on recruiting. In the meantime, check out the NCAA’s policy on social media.

If you enjoyed this post, read a similar post HERE!

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